These case studies show how Search Engine Optimization (SEO) can make a huge impact on any business. These are 3 case studies spanning different times surrounding the pandemic which prove that despite the crisis, SEO Services have made businesses thrive.
Bear in mind that in SEO, getting to the first page is the objective as it is the only way to get organic traffic.
Case #1: Prior and During the Pandemic: A Podiatrist
Background: This podiatrist was a virtual unknown in the area, with only the practitioner’s name ranking on page 1 of Google prior to engagement.
Date involved September 2019-September 2020
Prior to SEO Onboarding in September 2019
Organic Traffic: 8 website visitors a day
Keyword Position: 1 on Google’s first page
2 on Google’s second page
2 on Google’s third page onwards
Strategy: Study the market and the competitors in the area
Audit the site and correct issues
audit the Google My Business Listing
Optimize the Site (Onsite – Onpage) and the Google My Business Listing
Regularly monitor client’s and competitors’ performance
Come up with a keyword and content research to plan content
Content Strategy and publishing fresh content
Moving Forward one year after: September 2020
Organic Traffic: 83 website visitors a day
Keyword Position: 33 on Google’s first page
55 on Google’s second page
1053 on Google’s third page onwards
2019
2020
Organic Traffic / day
8
83
Keyword on first page
1
33
Keywords in 2nd page
2
55
Keywords page 3 onwards
2
1053
Results after 1 Year
Case Study #1: Keyword Performance
1191 total keywords indexed (2020) vs 5 (2019)
Case Study #1:Analytics 2020 vs 2019
892% organic traffic growth Year on Year
Case Study #1: Goal Completion
Case #2: During the Pandemic: A Home Contractor OH
This contractor, unlike other contracting companies that withdrew from marketing when COVID struck, pursued SEO services. After the first 2 months, they wrote to express thanks and said “it was the best year ever.”
Date involved: March 2020 – May 2020
Prior to SEO Onboarding in March 2020
Organic Traffic: 7 website visitors a day
Keyword Position: 14 on Google’s first page
39 on Google’s second page
364 on Google’s third page onwards
Strategy: Study the market and the competitors in the area
Audit the site and fix issues
Audit Google My Business Listing
Optimize the Site (Onsite and Onpage) and Google My Business Listing
Regularly monitor client’s and competitors’ performance
Come up with a keyword and content research to plan content
Content Strategy and publishing fresh content
Moving Forward two months after May 2020
Organic Traffic: 62 website visitors a day
Keyword Position: 43 on Google’s first page
32 on Google’s second page
467 on Google’s third page onwards
March 2020
May 2020
Organic Traffic / day
7
62
Keyword on first page
14
43
Keywords on 2nd page
39
32
Keywords page 3 onwards
364
467
Results after 2 months
Case Study #2: Keyword Performance
532 Keywords Indexed (May 2020) vs 417 Keywords (March 2020)
Case Study #2 Analytics May 2020 vs March 2020
723% Organic Traffic Growth in 2 Months
Case Study #2: Goal Completion
700% Growth in 2 months
Case #3: eCommerce Site USA
This company was being managed by a previous marketing company that was not doing anything to improve their sales before switching over.
Date involved Feb 2021-May 2021
Prior to SEO Onboarding in January 2021
Organic Traffic: 13 website visitor(s) a day
Keyword Position: 0 on Google’s first page
0 on Google’s second page
3 on Google’s third page onwards
Strategy: Study the market and the competitors in the area
Audit the site and correct issues
Optimize the Site (Onsite – Onpage)
Regularly monitor client’s and competitors’ performance
Come up with keyword and content research to plan content
Content Strategy and publishing of content
Moving Forward 5 months after: June 2021
Organic Traffic: 71 website visitors a day (Google organic traffic alone)
Keyword Position: 14 on Google’s first page
72 on Google’s second page
1196 on Google’s third page onwards
Feb 2021
June 2021
Organic Traffic / day
13
71
Keyword on first page
0
14
Keywords in 2nd page
0
72
Keywords page 3 onwards
3
1196
Results after 5 months
Case Study #3: Keyword Performance
1282 Keywords Indexed May 2021 vs 3 Keywords in Feb 2021
Case Study #3 Analytics January 2021 June 2021
583% Organic Traffic Growth in 5 months
Conclusion: SEO Case Studies Prove It Helps Businesses
These are but a few of many successful clients we have handled in recent times and it goes to show that, even during the worst of times for businesses, our clients have thrived with the right SEO Strategy.
