Okay, so Google has a Broad Core Update again, started on August 22 and expected to be completed in 2 weeks. Expect that rankings will be very volatile as you can see in the SERP Volatility.

So what is the Broad Core update all about?

The focus of Google’s Core updates consistently emphasizes the quality of content. Be it text or visuals, Google wants to reward pages with great value and helpful, accurate information.

If after this August 2023 Google Core update, your website is affected, look at the pages that suffered the worst impact, repurpose, and update the content. Regular review of your pages is a must.

Aside from the quality of the content, make sure everything else is in check. A regular website audit to check page speed, core web vitals, technical SEO, no serious issues especially errors, etc.